Over a four-and-a-half-year relationship, we provided technical support to Boots during the acquisition of several of its product brands, including Sleek MakeUP. Connecting each brand to the company-wide inventory and logistics systems, we making sure the acquired companies' web infrastructure, application and data systems were up to Boots’ stringent standards.
The existing Sleek MakeUP site was underperforming in both performance and aesthetics – and, as a result, failing to communicate the brand's forward-thinking perspective and deep understanding of catwalk trends and predictions.
We worked together with Boots' team to give the brand the site it deserved.
We worked closely with the brand team to understand the tech behind each brand's current site and integrate this into Boots’ core web infrastructure. This involved analysis of:
• Architecture
• End-to-end process flow
• Integrations
• Technology
The biggest challenge: making sure we didn't disrupt shoppers while we made UX and performance improvements to the site. A global commerce offering like Boots has few quiet times so automated testing and deployments were fundamental to deploying code with confidence.
Sleek's legacy data systems were inadequate for the purposes of a global brand such as Boots. We worked to align the company with Boots’ stringent digital standards, mitigating the risk of data breach or misuse and ensuring compliance with data laws.
“Our track record in ecommerce transformation projects was crucial to the success of this project. We were recommended to Milk+Blush by an ecommerce expert who knew we would go to great lengths to turn the project around quickly with minimal disruption to trading. That's something you can only do with experience.”
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