Perfumer to the British Royal Family, Floris London is the epitome of elegance. But even with these credentials, selling perfume on a platform that can’t convey scent is… a challenge. We designed innovative new ways to build an emotional connection with visitors and allow them to experience the fragrances online and off.
Our biggest challenge was bringing fragrances to life online, where no one can smell them.
We incorporated a mix of creative approaches – from personal shopper to an AI-driven sample programme. These were supported by colour-coded fragrance families, aspirational video and photography, evocative copy and a sophisticated drop-down navigation and search.
To weave Floris London's rich heritage through every aspect of the site, we analysed consumer and stakeholder research to understand every nuance of the brand experience. Only then did we create the designs, which now convey the quiet sophistication and effortless luxury that Floris London customers so love.
"Digital Boutique have supported and directed our growing ecommerce journey.”
Alex Oprey, Floris London Marketing Manager
As a multi-channel retailer, combined data, clear stock visibility and exceptional customer experiences across all channels were fundamental. Our technical team analysed requirements and implemented a system that ensures maximum efficacy and efficiency across all touchpoints.
“We were honoured to work with one of the most respected and established fragrance brands in the world and are delighted to continue to work with the team on optimising the website.”
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